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With 34.5 million social media users and a penetration rate of almost 90 percent, Canada is one of the most digitally connected countries in the world. Therefore, it is no surprise that more and more dental practices are investing in social media strategies to connect with their patient base and promote their brand and business.Nathalia Porras is the founder of NP Marketing — an online marketing agency in Montreal. In this video she discusses how dentists can get started with a social media strategy.
The discussion includes:
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- Which social media platforms dentists should focus on
- The types of content that will resonate with patients
- How to manage negative comments and reviews online
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“Social media has a very strong power whereby you can build or redefine the positioning or branding of your dental practice in the way that you want to be recognized in the market.”
Nathalia Porras
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