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Supporting Your Practice

Marketing Your Practice on Social Media

Dr. Trista Felty
Orthodontist, Abbotsford BC

Recent statistics show that 3.96 billion people are currently using social media worldwide, with the average user having 8.6 social media accounts. In a little more than two decades, the world has become one giant social network, and if you’re a dentist in private practice, the chances are your prospective patients are plugged in.

In this episode of CDA Oasis Live, Dr. John O’Keefe invites Dr. Trista Felty, an orthodontist from Abbotsford BC with a significant social media presence, to discuss the role of social media in marketing the dental practice.

“Posting content about you and your staff is really valuable. The patient uses this content to pre-build a relationship with you. It creates an effect of how they are going to feel when they enter your office.”

Dr. Felty introduces and compares the key media platforms she uses in her practice and gives useful tips on how to get started. She details the best times of the day and week to post health-related content, stresses the importance of being consistent, and highlights the power of images and video. She also shares a selection of useful apps to help get you started in creating that all-important first post.

We hope you find the conversation useful. We welcome your thoughts, questions and/or suggestions about this post and other topics. Leave a comment in the box below or send us your feedback by email.

Until next time!
CDA Oasis Team


Full Conversation (15.20")

1 Comment

  1. Vasant Ramlaggan March 9, 2021

    Excellent pdf. Thanks for the info! Very visual! 🙂


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