Jack Hadley spoke with Dr. Chiraz Guessaier about his recent lecture at the University of Toronto on dental marketing and social media fundamentals.
The opinion shared in this video interview is considered general advice. Please check with you provincial dental association as well as regulatory authority for applicable requirements.
What should you know?
- Understand the mindset of social media marketing – you are not converting strangers into new patients
- Effective social media dental marketing starts within the practice first
- Post content that is “share”-worthy
What should you NOT do?
- Engage an outside company to manage your social media
- Ignore people and comments good or bad on social media
As a courtesy, a special discount is available for Oasis Discussion viewers at dentalmarketingconference.com
Promo Code: Toronto ($200 discount)
Jack is Social media instructor to MBA students in the Marriott School of Management at Brigham Young University, and partner in My Social Practice at mysocialpractice.com