Listen to the Audio Interview
Interview Highlights
- Among many reasons, the Trust and Value Working Group (TVWG) was formed to investigate the possible differences between the public’s and dentists’ perception of the value of dental care.
- The initial (2011) research showed that there was in fact a difference in the perception of the value of dental care.
- The latest round of research (2014) re-affirmed the importance of one on one communication between the dentist and their patient in improving the public perception of the value of dental care.
- Other interesting issues relate to dentists’ perception of: practice advertising, patient online information, and the rising costs of running a dental practice.
- The T&VWG will continue developing tools to help the dentist and their team enhance communication with patients.
- The working group will continue to analyze the research to learn from it and to help plan for the future.
Is a transcript available for this interview? Has this now been published for examination and review? Thanks.