Where does dentistry fit in the social media landscape?
As a dentist, you walk a fine line when you step in the social media arena and you quickly find out that what separates your personal life from your professional one are sometimes few words that you type into your status. More importantly, for you as a professional, what constitutes ethical conduct becomes the mere subjective interpretation of what you post on your social media feed.
Still, the issue is far more multidimensional then a simple status update. Although social media is widely used, it is still a powerful tool with a lot of unknowns waiting to be clarified around issues such the extent of information sharing, the right to privacy, consent to posting content, brand marketing ethics, etc.
Social media was the topic of conversation at the most recent research conference of the International Association of Dental Research in London, England. And, we have invited a panelist to a session that dealt with the trickles of social media on dentistry.
Dr. Alexander Holden is Lecturer in Dental Ethics, Law and Professionalism at the University of Sydney.
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