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Professional Issues

Practice leader: how do you build a good team?

This summary is based on the article published in Dental Economics: Leading the practice team to success (August 2013) Many excellent dentists struggle with their responsibilities as leaders, especially in the area of team management. Contending with reality The team is usually made up of front desk coordinators who usually have no formal training and of dental assistants and hygienists who have clinical training, but typically have no training in the practice management aspects of their jobs. Even when dentists hire office managers, they may lack formal training or experience relevant to dental practice operations. This is the reality for ...

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Marketing: where to begin?

This summary is based on the article published in Dental Economics: Marketing-where to begin? (August 2013) Many factors determine whether a business can be successful in a particular area, such as demographics, socioeconomic status, major employers, competition, insurance participation, and demand for services. As any other dentist, you want to grow your practice and feel the need to apply some “fertilizer” in the form of marketing, but you don’t know which fertilizer to use. I recommend that you start with some very deliberate internal marketing fertilizer: Customer Service. Here are some wonderful internal marketing methods that are cheap and effective: Recognition ...

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Can we do anything about the looming oral health care crisis in Canadian Long-Term Care facilities?

If we are to believe an article that appeared recently in the New York Times titled “In Nursing Homes, An Epidemic of Poor Oral Hygiene”, many of the oral health care needs of residents of long term care facilities (LTCs) in the US are not being met. It is probably fair to assume that many of the same needs are going unmet in Canada In order to find out what the Canadian Dental Association is doing about this looming “epidemic” in Canada, I spoke recently with Dr. Mitch Taillon, a member of the CDA Board of Directors, who also chairs ...

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