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 Understanding the value of social media to your practice and how to begin building your online community can be overwhelming, particularly for late-career dentists. Today, we’re talking with Dr. Ken Serota, an endodontist with digital and social media savvy about social media basics for dentists looking to create a social media following that modernizes their practice and makes it more appealing to potential buyers.
In this conversation, Dr. Serota discusses:
- Reframing your understanding of the value and prevalence of social media as a communication and connection tool.
- Setting up your practice on various platforms like Facebook, Instagram, LinkedIn, and YouTube and what to include in your posts.
- How to engage in, and facilitate a meaningful, two-way conversation with your online community to
- Promoting and differentiating your practice through your social media posts.
- Responding to negative comments and reviews.
- How social media can have a positive effect on your business.
- How social media makes your practice more attractive and saleable to potential buyers.
Read/download the transcript of the conversation (PDF)
Oasis Moment Preview (0.51″)
Watch the Full Conversation (20.16″)
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Until next time!
CDA Oasis Team
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