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Mind Your Business

Cracking the Social Media Code with Dr. Ken Serota

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Understanding the value of social media to your practice and how to begin building your online community can be overwhelming, particularly for late-career dentists. Today, we’re talking with Dr. Ken Serota, an endodontist with digital and social media savvy about social media basics for dentists looking to create a social media following that modernizes their practice and makes it more appealing to potential buyers.

In this conversation, Dr. Serota discusses:

  • Reframing your understanding of the value and prevalence of social media as a communication and connection tool.
  • Setting up your practice on various platforms like Facebook, Instagram, LinkedIn, and YouTube and what to include in your posts.
  • How to engage in, and facilitate a meaningful, two-way conversation with your online community to
  • Promoting and differentiating your practice through your social media posts.
  • Responding to negative comments and reviews.
  • How social media can have a positive effect on your business.
  • How social media makes your practice more attractive and saleable to potential buyers.

Read/download the transcript of the conversation (PDF)

Oasis Moment Preview (0.51″)

Watch the Full Conversation (20.16″)

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Until next time!

CDA Oasis Team

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