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Mind Your Business

Cracking the Social Media Code with Dr. Ken Serota


Understanding the value of social media to your practice and how to begin building your online community can be overwhelming, particularly for late-career dentists. Today, we’re talking with Dr. Ken Serota, an endodontist with digital and social media savvy about social media basics for dentists looking to create a social media following that modernizes their practice and makes it more appealing to potential buyers.

In this conversation, Dr. Serota discusses:

  • Reframing your understanding of the value and prevalence of social media as a communication and connection tool.
  • Setting up your practice on various platforms like Facebook, Instagram, LinkedIn, and YouTube and what to include in your posts.
  • How to engage in, and facilitate a meaningful, two-way conversation with your online community to
  • Promoting and differentiating your practice through your social media posts.
  • Responding to negative comments and reviews.
  • How social media can have a positive effect on your business.
  • How social media makes your practice more attractive and saleable to potential buyers.

Read/download the transcript of the conversation (PDF)

Oasis Moment Preview (0.51″)

Watch the Full Conversation (20.16″)

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Until next time!

CDA Oasis Team


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