It was a pleasure for me to speak with Dr. Jos Welie, Professor in the Center for Health Policy and Ethics at Creighton University, in Omaha. In an era where social and digital media are becoming too mainstream, and with heightened competition, where does advertising in dentistry stand and does it succeed the ethics test? Dr. Welie is a speaker at #ASM150 and his lecture will be presented along with Drs. Speers and Quiñonez and is titled: Advertising in Dentistry: Ethical Perspectives.
Chiraz Guessaier, CDA Oasis Manager
Why is advertising (as opposed to simply informing patients) an ethically challenging issue? This lecture will help participants gain an understanding of the history of dental advertising and will present an ethical assessment of contemporary advertising practices.
It will discuss reasons in favor of professional restrictions on advertising by dentists and reasons against such restrictions. It will also look at new marketing modalities in the context of debates around dental advertising.
Special focus will ultimately be paid to how this state of affairs influences the dentist’s professionalism, public trust, and dentistry’s position within society as a caring profession.
- To develop a critical understanding of what is appropriate messaging to potential patients and to consider what might be expected in the future of dental advertising.
- To understand the social and economic drivers of dental advertising and to understand how existing ethical principles address advertising in the public domain.
- To assess the ethical ramifications of advertising practices on the future status of dentistry as a caring profession.
The lecture runs on May 5th 10:00 am – 12:30 pm and is repeated at 2:30 – 5:00 pm.