Type to search

CDA @ Work Clinical Systems Mind Your Business Professional Issues Supporting Your Practice

Launch of instream, a new company offering specialized e-services for dental professionals and insurance carriers


OTTAWA, June 27, 2014 – Continovation Services Inc. (CSI), provider of the ITRANS suite of services, today announced the creation of instream, a specialized provider of secure online services for the dental community and insurers.

instream’s primary mission is to reduce payment inefficiencies and improve communication between two primary groups – dental professionals and insurers.

CSI, a wholly owned subsidiary of the Canadian Dental Association (CDA), currently provides secure real-time claim services exclusively to CDA members. These services will be licensed to instream, an independent privately owned company offering a broad range of new exchange services that are not part of CDA membership. These services will be available to dental professionals not currently serviced by CDA and insurers servicing the dental market.

“The importance of an independent company to address both provider and insurer needs can’t be emphasized enough,” said Dr. Ron Smith, CSI Chairman. “Canada’s dental landscape is a complex one with many stakeholders. A company that is vested in or representing one group is not going to be seen as objective, nor will it be supported. The industry needs a neutral voice with well-established relationships with all members of the community to address known payment issues and areas of friction. instream is that company,” he adds.

instream is also announcing the DIRECT PAY Pilot Program. instream DIRECT PAY is the company’s flagship service and Canada’s first national payment service that simplifies the payment process between a dentist, patient, and insurance carrier. The Pilot Program is open to dental professionals, carriers, and software vendors with the goal of ensuring a national payment solution that will address the needs of all stakeholders. The Pilot Program is accepting participants now and will launch in 2015.

“instream fills a real need in the Canadian dental landscape as an organization that provides a dual role of serving both dental professionals and insurance carriers,” said Joel Bisson, President and CEO, instream. “As an independent company we have an important perspective and an ability to quickly leverage feedback and research insights to bring well rounded solutions that address difficult payment issues for carriers and dental professionals,” he added.

In addition, instream is launching with a full suite of innovative subscription-based communication services that include:

  • instream TV: A visual communication tool for dental waiting rooms that educates patients, reduces anxiety, and increases annual revenue.
  • instream SHOWPLAN: A consulting room educational solution that enables dentists to effectively explain recommended treatment procedures in 30 seconds using fully interactive, easy-to-control 3D treatment animations.

As well, the current ITRANS Claims service provided by CSI will now be offered by instream as instream CLAIMS to hygienists, denturists and insurers.  “instream offers a real choice for insurers that are looking for a claims network or payment partner that is able to reach a large number of dentists in the country,” said Joel Bisson

The company is expected to make additional announcements in the near term about projects already in development and the DIRECT PAY Pilot Program in particular.

A spinoff from CSI, instream leverages over 20 years of experience providing secure online services including claims transmission. instream provides services from its corporate headquarters in Ottawa, Canada.

About instream 
instream is a national, privately owned company dedicated to providing specialized online claims, payment and patient communication solutions that create greater efficiencies between dental professionals, insurance carriers and third-party plan administrators.  For more information, go to www.instreamcanada.com.
For all media inquiries regarding instream, please contact:
Vincent Regnier
Product and Marketing Manager
Tel./Tél.: 855-521-1121 x122
Fax/Téléc.: 855-522-2212



  1. VR June 30, 2014

    I understand the need for an organization like this. However, I can’t help but laugh at the round about way this announcement has been made. Even the text of the announcement makes me wonder how thorough and straight forward this companies processes are going to be for all of us.

    Improve communication by making it more convoluted? What about secure communication between dental professionals?

  2. Ken Serota June 30, 2014

    How is this to be implemented? Will the dentist be notified or should the office initiate contact?

    Thank you.

    1. instream Support June 30, 2014

      Hello Dr. Serota,

      Clients using existing services are not required to make any changes to their existing configuration; clients interested in signing up for new services can visit http://www.instreamcanada.com to chat with a live rep, call 1-855-521-1121, or email info@instreamcanada.com.

      Best Regards,
      instream Support

  3. JCDA Oasis June 30, 2014

    On behalf of VR,

    It stands that I believe the post is very ambiguous and does not address the issues that have occurred previously with iTrans and CDANet in my opinion. The post should have clearly addressed the reach to other stakeholders in the dental community FIRST. There is NO mention of peer communication which should be properly addressed by any new system. There is no mention of specifics in the communique OR on the new website which I perused.

    1. instream Support June 30, 2014

      Hello VR,

      If you send your concerns regarding ITRANS, CDAnet as well as any others to vregnier@instreamcanada.com we will address them to the best of our abilities, and as quickly as possible.

      Best Regards,
      instream Support

Leave a Comment

Your email address will not be published. Required fields are marked *